Campbell's Finalizes Sale of Noosa Yoghurt BrandCampbell's Finalizes Sale of Noosa Yoghurt Brand

The Campbell’s Co. has completed the sale of the noosa yoghurt business to Lakeview Farms, LLC, a manufacturer of fresh dips, desserts, and specialty products.

Lakeview Farms and Noosa will combine and now be known as Novus Foods.

As stated when the sale agreement was announced in Nov. 2024, Campbell’s expects the divestiture to be dilutive to earnings per share by approximately $0.01 in fiscal 2025.

Campbell’s purchased the Noosa yoghurt business as part of the Sovos Brands Inc. acquisition in March 2024.

The merger, first announced on Nov. 12, 2024, was finalized following the receipt of all necessary regulatory approvals and customary closing conditions. Noosa yoghurt will operate as a stand-alone division of Novus Foods.

"We are thrilled to join the Noosa yoghurt business with Lakeview Farms as we create Novus Foods," said Tom Davis, CEO of Lakeview Farms. "This represents a huge opportunity for both businesses to leverage their strengths and innovate within the growing yogurt category and beyond. Novus Foods will embody the companies' combined expertise and passion for delivering high-quality, innovative fresh foods to consumers."

Novus Foods is well-positioned to drive category growth and retail success. The company's products are available at major retailers including Walmart, Kroger, Albertson's, Publix, and more. The rebrand to Novus Foods will be completed in the second half of 2025.

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Noosa is known for its premium whole-milk, Australian-style, high-quality yoghurt products. The merger includes Noosa's portfolio of products, a talented team with deep yogurt expertise, and a state-of-the-art production facility in Bellvue, CO. Approximately 240 current Noosa team members have joined Novus Foods as a result of the merger.

"We are excited to join Lakeview Farms, a company that shares our deep commitment to quality and a passion for the refrigerated snacking space," said Paula Benedetto, noosa SVP/GM. "Together as Novus Foods, we have a stronger platform to continue growing and delivering exceptional products to our customers and consumers."